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The idea was to create a simple, yet timeless exterior/façade design that has the visual appearance of a TWO-PIECE sculpture. This thought was birthed in the process of studying the pre-existing brand elements, such as; the name and logo. The study revealed that there’s an underlying logic of dualism that accounts for the structuring of their components. For instance:
1. The brand’s name is composed of TWO words (EVER + CLEAN = EVERCLEAN)
2. The brand’s logo is composed of TWO colors (BLUE + WHITE)
Upon this discovery, it seemed right to adopt the same underlying logic of dualism in the structuring and design of the proposed façade to maintain consistency in principle. This TWO-PIECE sculptural look of the façade is further reinforced by utilizing clean geometry-rendered in TWO contrasting materials.
The consequence of this design approach is the realization of a product that transcends a building to easily identify as one of the brand’s icons.